When you hear the word “startup,” the first vision that comes to mind is often of a scrappy budding business revolving around a single product or idea. Each individual startup is seen as an underdog, fighting a chasm of circumstances that would smash it to pieces should one thing go wrong. Some of these companies start out with unconvincing ideas but understand how to grow rapidly, while others have the right ideas but the wrong mindset to achieve their goals. It’s definitely a feat to be remembered when a startup reaches the billion-dollar valuation mark, but there are a few startups that have either completely disrupted the industry they’re operating in and a few more well on their way. These disruptive startups took the standard business model and tore up the blueprints. They dictated their own way of doing things to the benefit of the consumer and subsequently, the complete detriment of their competition. They’re the “go-getters” from which success emanates. Although some of these “disruptions” are rather simple, they address crucial issues and bring concepts to the table that somehow make people want to use their services, as opposed to everyone else’s. We all know the story of Facebook and how it undid the work of Myspace and Friendster by recreating the social networking model in its own image. Android, in its early years, did the same for mobile operating systems, after the iPhone was considered too elitist for a mass-market smartphone platform. It’s a cycle that up-and-comers often take part in – bringing out-of-the-box thinking into a terrain dominated by established businesses unable to keep up with the rapid technological advances relevant to their field.

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